Our patriarchal society forces women to be small, both metaphorically as well as physically. But Skims, the premier brand best known for empowering women to show off what's big about them, doesn't want to play along anymore. It's time for women to take up even more space in our world and Refuse to Shrink.
Instead of asking women to make themselves smaller, Skims gave them the room to be larger than life.
Art Directors: Nina Stoops, Morgan Lear