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Winter damage piles up, but nobody thinks about their car until something breaks. "The Sounds of Spring" and "On and On" both make the case for spring maintenance: one through the sounds of winter damage, the other through a narrator who can't stop listing services.
Potholes wreck Chicago cars every spring, but nobody actually reports them. In this spot, a pothole is an apex predator, stalking cars in a nature-doc parody that pushes listeners to report potholes to Belle Tire’s Pothole Tracker for a shot at free tires.
Two Blackhawks players make a store appearance in Palatine. In this spot, the players are there to be seen, not touch any cars — especially after what happened last time.
All spots were produced by iHeartMedia and aired across Chicago radio, as part of Belle Tire's 9-week Pothole Tracker and March Sale partnership running March through May.